i2i Marketing put Nerf back in the Vault

Nerf, the toy blaster range from Hasbro, is currently the number five property in the UK toy market and is releasing two fantastic new products for the summer – the N-Strike Elite Demolisher Blaster and the Thunderbow (Nerf’s first ever bow).  The Nerf Vault allows kids to experience the awesome fun and firepower of the new blasters, as well as enter a freaky zombie-themed firing range inside the mysterious shipping crate.  Nerf’s Zombie Strike range has proved a huge hit with consumers, and kids will be able to take aim at some scary, moving and groaning zombies inside the Vault experience!

The success of the Vault Tour has also seen Hasbro commission i2i to create another version of the roadshow that will be touring shopping mall and interior spaces from the autumn and in the run-up to Christmas.

“Nerf is a hands-on product and there is no doubt our experiential campaigns have contributed to the growing success and popularity of the brand,“ said Henry Gordon, Hasbro Brand Manager, “The Vault tour is a great way to intrigue and excite our consumers, but also talk to parents about our products.”

“We’re really pleased to be live again with the Vault,” said Nick Swift, Client Relationship Director at i2i Marketing, “we saw queues of kids waiting to get involved with Nerf last year, so we’re really excited to be hitting the road again – particularly with a zombie twist!”

You can catch the Vault at

8-10 Aug              Birmingham Rotunda Square
15-17 Aug            Westfield Stratford
23-25 Aug            Manchester Piccadilly Gardens
29-31 Aug            Leeds Briggate
6-7 Sept               Cardiff Churchill Way