Icon’s move into North America proved a hit

Icon, is celebrating early success in its strategic move into the North American market after six months, having delivered end to end solutions in to a range of clients across golf, motorsport and soccer.

Entering into America has long been part of Icon’s expansion plan, with an initial focus on sport, events and experiential activities. As a result, Icon has already delivered projects such as the Formula E races in both Miami and Long Beach; some of the MasterCard branding at the Arnold Palmer Invitational golf tournament in Florida; the Fifa Fan Experience at the Women’s World Cup in Vancouver; and the Aberdeen Dad Vail Regatta in Philadelphia.As part of Chime Sports Marketing (CSM), a global leader in sport and entertainment, the move contributes to CSM’s U.S. growth strategy and helps to sharpen its focus on the U.S. Icon is working alongside its partner agencies in the U.S.: JMI, SJX, CSM Soccer and Sportseen.

Icon’s strategy is to combine their expertise in delivering the world’s biggest events, with production, installation resource and knowledge. Its initial phase has been focused on researching and expanding vendors and supply chain opportunities across North America, prior to employing local staff for their New York office.

Icon North America is headed up by Luke Jarman, who brings a wealth of industry experience with him having already worked for Icon in the UK, Europe, Qatar and Brazil. Jarman said: “Icon’s experience in delivering some of the world’s most high profile events, combined with local production, clearly brings something new and unique to the market here.” Jarman continued: “We have already shown we can deliver brand and live experiences coast to coast; now I’m really excited to capitalize on this early success.”

Icon executive chairman, John Francis commented: “North America was a logical step in Icon’s expansion plans; it’s such a key global market and a particularly progressive one. This initial success underlines our belief that there’s a gap in the market, where we can work with clients in bringing brands to life. It lays the foundation for a long-term, profitable business in North America.”