Ignite hosts NFL Superbowl party in Camden

The official UK Superbowl viewing party, the NFL Super Bash, was held at KOKO in Camden, developed and produced by brand experience agency Ignite for the second year running.

This year, the NFL Super Bash saw the Baltimore Ravens take on the London bound San Francisco 49ers in the XLVII Super Bowl, with the Baltimore Ravens winning 34-31. Twelve hundred NFL fans attended the event, where they were treated to pre-match entertainment from the ROAR Jacksonville Jaguar’s cheerleaders and the team mascot Jaxson de Ville, as well as break dancing troupe Break Trix.

Nat Coombs, host of Channel 4’s Sunday Night Football coverage, took on the role of master of ceremonies for the event. He was joined by two NFL Pro Bowl players, Fred Taylor, former running back for the Jacksonville Jaguars and New England Patriots, and Daunte Culpepper, former quarterback for the Minnesota Vikings, Miami Dolphins, Oakland Raiders and Detroit Lions. There was also music from rising hip hop stars, Soul Symphony.

Official event sponsors included Pepsi, Budweiser, Papa John’s Pizza and Gatorade who kept guests fed and watered during the entertainment.

Mark Killingley, marketing director from NFL said: “Once again Ignite threw an incredible bash that reflected the NFL, our sponsors and the fun, competitive spirit of American Football perfectly. People were partying hard into the early hours of Monday morning.”

Paul Southby, project director from Ignite said: “Last year’s NFL Super Bash was a huge success, so we wanted to build on this and make sure 2013’s was bigger and better. From the pre-match entertainment, to the nail biting match itself, everyone had a great time – we couldn’t have asked for a better crowd or a more exciting atmosphere.