The newly-named Influencer Matchmaker will build on over a 15-year track record of forming successful brand partnerships with some of the world’s top businesses.
Previously known as Influencer Champions, the East Midlands-based agency has helped brands such as Amazon, Cartoon Network, McDonald’s and Hotels.com link up with social media influencers in a range of successful campaigns.
The team behind the agency fully acknowledges the importance of creating authentic content which audiences can trust.
“By the end of 2019, influencer marketing is expected to be at an all-time high and will become a $8 billion industry,” said Amelia Neate, the senior manager at Influencer Matchmaker.
“People love the influencers they follow on social media because they are engaged with what they post and trust their recommendations.
“That’s why it is vitally important that the relationships between brands and influencers are genuine and authentic. Our skills are in matching the two – which is what gave us the idea for our new name.”
The agency’s rebrand is the culmination of more than six months of hard work, with a fresh new website, logo and accompanying literature all branded in an eye-catching fuchsia colour scheme.
“We spend so much time investing in the brands and influencers we work with that we thought we should indulge in a little TLC ourselves,” explained Amelia.
“We share their passions and are committed to helping brands to reach and engage with wider audiences.
“We’re really excited about our fresh new look and believe this will help us take the service we offer to the next level.”
The agency will continue to develop its management of top influencers including food blogger Recipes from a Pantry, globe-trotting influencer Travel Mad Mum and Silk Fred model Naomi Millbank-Smith, as well as having access to thousands of other names.
Fashion influencer Scarlett London, a popular choice for brands, knows first-hand the work the agency does in creating authentic collaborations, having successfully worked with many brands including Avis.
“It is always a pleasure to work with the team,” she said. “They work hard to ensure all campaign briefs are clearly communicated and, as a result, they have been able to deliver high quality influencer content. I look forward to collaborating more in the future.”
The team recently partnered leading personal care brand Dove with two high profile influencers for its successful #ArmsUp campaign after research found that 86% of UK women felt self-conscious about their underarms.
Strictly Come Dancing’s Dianne Buswell and singer Tallia Storm starred in the company’s video campaign.
“We thought they were ideal personalities and they both have an understanding of the pressures associated with physical appearance because of their work in the public eye,” said Amelia.
“We handled all the logistical elements of the campaign, arranging for them to film the #ArmsUp video in London as well as uploading their own Instagram stories and posts.”
As a result, Dianne and Tallia opened Dove up to 1,262,000 followers and their Instagram posts from the campaign gained the brand a total 139,120 likes.
The success of campaigns like that should encourage other brands to have the confidence to use influencers in their marketing efforts, said Amelia.
“We know that people may have concerns around some issues there have been in the industry such as how trustworthy an influencer’s activity and follower figures are and whether they are conforming to advertising regulations,” she said.
“Our aim is to help the brands we work with to gain a core understanding of what defines tangible results – from the right audience and engagement through to new followers and the ways in which you can capitalise on your investment.
“We want to help them recognise how successful influencers can be in helping them to get the results they are after and to create that special ‘brand love’.”