Integrated agency Intermarketing is launching a new experiential offering and bolstering its brand experience capabilities.
Intermarketing X will enable clients to maximise customer engagement and business results by bringing brands to life through the art of experience. The team has been appointed by Thomas Cook Media and Partnerships (business) as its experiential agency and is delivering campaigns for clients including adidas.
Offering live and digital consumer experiences, Intermarketing X will merge experiential with digital direct, motion, media, print and partnership strategies to connect with audiences all over the world.
The team will be working alongside Intermarketing’s existing 161 staff based in London, Leeds, Amsterdam and Sydney, adding value to the agency’s client portfolio which includes Liverpool Football Club, NSPCC, Bupa Global and the Shop Direct Group.
The launch is part of the agency’s growth plans which, in the last year, have seen Intermarketing increase its turnover by 44%, be ranked the UK’s number one independent agency and launch a data and analytics division.
Nickii Gray, Intermarketing Agency managing director, explained: “In today’s culture, customers hold more power than ever, demanding brand and product experiences that make a difference to their lives. They expect more. And now we want to partner with ambitious brands to deliver more – transforming everyday brand encounters into rewarding experiences that win hearts and change minds. As an agency we have 30 years’ experience in understanding consumers. We work with brands to find the most relevant ways to engage with their audience, with the ultimate aim of driving long-term loyalty and advocacy. So formalising this ability to bring brand stories to life in today’s connected world, and to drive real business results, is a natural evolution for us.”