IOEX set to stir up brand experience conversations

IOEX (International Outdoor Event Expo, 6th – 8th March, ExCeL London) has unveiled a seminar programme that has a strong focus on brand experience.

The programme will focus on driving ROI and customer engagement, how to increase efficiency of sponsorship and the latest development in experiential activity. RPM’s Rory Sloan and Chris Walsh will present a seminar about ‘Ensuring Experiential Success with the Rules of Engagement’ for brands to discover how they can achieve true consumer engagement in the live event space. Learn from inspirational campaigns where real engagement has been achieved and discover RPM’s 5 Rules of Engagement.

‘Most Bang For Your Buck’ explores the world of brand and event sponsorship from all angles. Uncover what is needed to create sponsorship friendly events with Julia Bruns from sponsorship specialists OurKidBrother, Chris Smith, head of business development and Live Events, AEG and Jade Garrow, head of marketing, BoxFresh.

Julia Bruns from OurKidBrother said: “The music and live event industries are undergoing an exciting transition. Now, more than ever before, brands are integrating with music to forge credible, creative partnerships that leverage commercial success. This session will use some of the industry¹s most dynamic case studies to explore the objectives and measures of these relationships and discuss the future of brand event partnerships”.

‘How to ensure you carry on the conversation!’ is a session led by The Circle Agency. It will show techniques for threading social media through your event experiences and create a platform for engageing with consumers in the longer term.

Circle Agency senior account director Winston Murray explained: “Social media is equally powerful and challenging but there is a valuable insight to be gained from taking an experiential approach. In this session we’ll break down the term ‘engagement’ into something a bit more useful and put the focus back on why people use social media.  We will also use case studies to illustrate the utility of social media in the live space and its impact on campaign strategy and event design.”

Mark Gordon, sales director at IOEX added: “Live events have become an increasingly important part of the marketing mix and within this, experiential is the fastest growing sector. Marketers need to keep ahead of the curve as it is no longer feasible to just be good at one thing, a well rounded area of expertise is vital.