iPro Sport sponsors League 1 Cup
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The RFL has announced that it has agreed a three-year partnership with leading isotonic sports drink iPro Sport to sponsor Rugby League’s newest competition, the League 1 Cup.
The newly-named iPro Sport Cup kicks off this weekend with eight first round fixtures involving the 14 League 1 clubs plus community sides West Hull and East Leeds.
iPro Sport is one of the most pro-active companies in the sports drink industry and has partnerships with a host of sports, including cricket, rugby union, cycling and football.
As part of its partnership with Rugby League as title sponsors of the iPro Sport Cup, iPro Sport will also become the official isotonic sports drink of Rugby League and the England team.
iPro Sport branding will also feature prominently at central events including the three England v New Zealand internationals, Ladbrokes Challenge Cup, Magic Weekend and Summer Bash at Blackpool, which hosts the final of the iPro Sport Cup on Saturday May 23 2015.
RFL Commercial Director Chris Rawlings said: “We are delighted to welcome iPro Sport on board as title sponsors of the Rugby League’s most geographically diverse competition, the iPro Sport Cup, and as a partner of the RFL and England Rugby League.
“iPro Sport is established as a major player in the isotonic sports drinks industry and its involvement in Rugby League as the sport enters an exciting new era is hugely exciting for everyone.
“We are looking forward to working with iPro Sport over the next three years on what I am sure will be a very successful partnership.”
Lisa Marraffa, Marketing Director at iPro Sport, said: “On the dawn of what will be another fantastic season for Rugby League, we are excited to be part of the current fervour by announcing our association with the League 1 Cup.
“We are quickly becoming the brand of choice for many sporting disciplines as our values resonates with the leading clubs and associations. We are very much looking forward to the ongoing hydration partnership with a prestigious governing body such as the RFL.”
