IRI launches FMCG Price & Promotion report

Global research and insight company, IRI, has launched its new Price & Promotion report, looking at trends in pricing and promotion of fast-moving consumer goods (FMCG) in Europe, including the UK. It provides marketers and retailers with valuable insights, enabling them to benchmark trends and plan future paths for growth

Price and Promotion in Western Europe: Encouraging signs of recovery is live on the IRI website. The report finds;

• promotional activity across Europe is static, but the UK tops the table in promotions, with over half of all goods sold on promotion (54.6%, a 0.6% rise) – but has also seen a drop in both sales value and volume.

• All categories in the UK had promotional activity rates of 44% or more, with three categories at 64% and over. Soft drinks was the most heavily promoted, followed by personal care and confectionery.

• Latest IRI data (since the report) suggests that things are changing with the UK grocery sector trying to reduce promotional activity across brands and private labels, with levels falling month on month.

• Prices across Europe saw little change – just +0.3% . Value of food sales across Europe increased by 0.5% to €276.3 billion, but with food sales down in half of the countries measured.

• Food sales overall saw only small increases, which suggests that low prices, driven by the price wars in the UK, France and Spain, are not necessarily driving sales growth.