Jet2.com sponsorship to help Switch-On fly

Leading leisure airline Jet2.com is to sponsor Blackpool’s Illuminations Switch-On weekend.

Jet2.com already has a close affiliation with Blackpool, operating more than 55 flights in and out of Blackpool International Airport across 11 sun and city destinations each week. And to show its continued support for the UK’s most popular holiday destination Jet2.com has agreed to sponsor Blackpool’s biggest event of the year.

Natalie Wyatt, managing director of Marketing Blackpool, said she is delighted to be working with Jet2.com.   She said: “This is a great sponsorship deal for the Switch-On as Jet2.com and Jet2holidays are so closely affiliated to Blackpool.   “We are delighted they recognise the importance of this event which is one of Blackpool’s biggest weekends of the year. We have the magnificent Switch-On concert on Friday with The Script headlining, Eliza Doolittle as special guest and then Jonathan Ross to flick the actual switch. This is then followed by Madness on Saturday, a band with such wide appeal that we just know it will be a great gig.

“To now get Jet2.com to sponsor the event is a great addition. Its services both in and out of Blackpool Airport are essential in our work to continue to promote Blackpool as the number one holiday destination, so to be able to work with them on our number one event of the year is particularly pleasing and we are very grateful for their support.”

Steve Heapy, CEO of Jet2.com and Jet2holidays, added:  “Blackpool is an important base for us and we are delighted to be sponsoring this iconic event.   “The Switch-On remains an important visitor attraction for the seaside town, making it a winter destination favourite for many of our inbound passengers too.”