The world’s first Sausage Roll sidecar was unveiled in London on July 3rd to celebrate Greggs launching on Just Eat.
The new partnership is now live in nine shops in London, Newcastle and Glasgow, acting as delivery hubs to serve over 1 million households across the three cities. To help hungry Greggs fans join in the celebration, Just Eat is offering free delivery on all orders, with no minimum spend.
A team of designers took two weeks to customise the classic Triumph Bonneville, which now features a six-foot sausage sidecar in tribute to the iconic savoury treat.
The campaign was devised by creative PR agency Taylor Herring who are working alongside the Just Eat PR team to promote the partnership.
The bespoke delivery vehicle idea was inspired by the push-bike that Greggs founder John Gregg used in the 1930s to deliver his baked goods.
The custom delivery bike will go on a tour covering over 400 miles in three days, visiting London, Newcastle and Glasgow. The Sausage Roll sidecar hit the road for the first time accompanied by self-confessed Greggs fan, and King of the Jungle Joe Swash.
As part of the activation fans will be able to take a snap of themselves in the bespoke Sausage Roll sidecar and enjoy free Sausage Rolls and Vegan Sausage Rolls as it visits Glasgow, Buchanan Street on the 5th of July (11am-2pm) and Newcastle, Northumberland Street on 6th July (11am-2pm) to celebrate the launch of the service.
Joe Swash said; “With Greggs now on Just Eat, breakfast and lunch just got infinitely better! Their Bacon Rolls are my favourite, I reckon I’ll be putting a few cheeky orders in myself!”
Graham Corfield of Just Eat, said; “We’re delighted to welcome Greggs to Just Eat bringing customers even more of their favourite food brands at the tap of the app. Britain’s love affair with Greggs isn’t slowing down so what better way to celebrate than with a speedy Sausage Roll-inspired delivery bike!”
Hannah Squirrell, customer director at Greggs added; “We’re thrilled to be working with Just Eat to make it even easier for our customers to enjoy their breakfast and lunch menu favourites. From Bacon Rolls and Coffees to our range of Bakes, Sandwiches and Wraps, we’ll be able to go direct to the doorsteps of more than a million hungry households.”
The exciting new partnership enables customers in London, Newcastle and Glasgow to order a select range of Greggs’ savoury and sweet menu items via Just Eat with no minimum spend, including Greggs’ famous Sausage Rolls, Vegan Sausage Rolls, Steak Bakes, Doughnuts, Bacon Rolls and Coffees – perfect for breakfast or lunch. Customers can order for delivery from 8am in both Glasgow and Newcastle and from 7am in London.