JWT planner joins Sense
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Reflecting its more strategic direction and bolder ambition, real world marketing agency Sense has taken on Francesca Zedde as Planner.
Moving from JWT, where she spent two and half years, Zedde’s career began in Milan, including roles at Saatchi & Saatchi and TBWA.
“These are exciting times at Sense,” said planning director Alex Smith. “We’ve had a great year where we’ve re-aligned the agency, done some exciting work and picked up a number of awards.
“Francesca’s appointment is a bold statement of intent about where we want to go. She brings fantastic experience from top agencies and we’re delighted to welcome her to the team.”
Commenting on her new appointment, Zedde said: “I’m really looking forward to starting this new and exciting role. I believe that to be relevant in people’s lives, brands need to start connecting with them in tangible and authentic ways, developing ideas that go beyond a TV campaign. Sense is an ambitious and pioneering agency and I have no doubt that working together we can be at the forefront of this revolution.”
