Digital screens created by Kaleidovision, the specialist digital and music consultancy, have helped a new fast food restaurant launch successfully this month in a competitive market place at Lakeside Shopping Centre in Essex.
The screens show a series of photos of the food on offer, plus animation layered on top to create a sense of interest and movement, alongside the menu, prices, and a rolling-display of the ‘bull’ themed logo on a magenta background. The display is to attract customers and reflect the brand’s sense of fun.
The use of animated digital screens set at different heights in the fast food sector is unusual and their introduction at Stampede will help it stand out from the herd.
The independently owned Stampede launched its first restaurant selling charcoal grilled wings, ribs and burgers at Lakeside this month.
“I knew digital screens would work brilliantly with this brand and got in touch with Kaleidovision having been impressed by their work before,” says Stampede director Grant Targett-Navarro.
“We needed help standing out in a busy food court and Kaleidovision has really helped us to do just that. Our aim with Stampede is to produce gastro quality food in the fast food sector to stir the sector up a bit. And the digital screens reflect that bid to do things differently.”
The team from Kaleidovision worked closely with Stampede’s creative team to put together the content for six digital screens which form the backdrop for the food counter.
Set at different heights, the screens show images of the food on offer, the menu and prices. Kaleidovision created engaging animations, such as icing sugar being sprinkled on to a pudding and steam coming off the hot food, to draw people’s attention to the screens.
Kaleidovision MD, Andy Pitman, says: “It was an opportunity to disrupt the norm in the fast food sector. We wanted the screens to have a big impact and look different, but we also wanted to include an element of fun with the sting and the animations.”
Kaleidovision will provide digital screens for Stampede when it opens a second restaurant in Leeds later this year.