Kleenex kisses in stations with smp and JCDecauxLive
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Kleenex, the UK’s leading facial tissue brand, is encouraging London rail commuters to send a ‘Kleenex Kiss’ to someone special at key London stations over Valentine’s Day weekend.
As part of their wider campaign, Kleenex is driving year-round usage by transforming the tissue into a tangible symbol of love and everyday gesture of care; the gesture being described as a ‘Kleenex Kiss’.
The innovative experiential campaign will capture the heartfelt emotions of members of the public as it invites them to record themselves in a video booth at Liverpool Street (13th February) and London Waterloo (14th February) stations. The commuter’s personal ‘Kleenex Kiss’ messages will be uploaded to Kleenex.co.uk/kiss and sent to their special someone, whilst participants will also receive a free rose to take home for their loved one.
Alex Pickering, head of marketing, Kleenex says: “Our goal is to build year-round usage by inspiring others to give a Kleenex tissue to a friend or loved one every day as a gesture of care. Valentine’s Day provides an occasion for us to demonstrate our warm and tender feelings for our loved ones. This Valentine’s Day weekend we will invite London commuters to proactively share their own Kisses to show they care. This is a notable step forward to encourage people to always have their tissues at arm’s reach, so that they can make these positive gestures every day.”
smp Ltd who are managing the activity and booked the media with JCDecauxLive, hopes the campaign will inspire the wider commuter audience to start sharing the care this Valentine’s Day. With the added personal touch to make the experience extra special, the first 4000 people to upload a Kleenex Kiss will have the option to also send a limited edition gift box with their message.
