Kru Live helps Intuit with UK launch
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Award winning Staffing Agency Kru Live has recently been appointed by Intuit, the leading business software supplier in the USA to implement the introduction of it’s small business payment system, new to the UK.
The Intuit Go payment system combines a chip and pin card reader with an App available on all IOS and some android devices and also provides the facility to accept payments online without the need for a card reader. With the strap line ‘Cha Ching! never miss a sale’ the easy to use system gives businesses that generally do not accept card payments (such as market traders) the flexibility to receive credit card payments from customers without the costly set-up normally arranged with the bank or the necessity to have a telephone line. The system is versatile in that merchants can also accept online payments without the need for a card reader or a physical transaction. The system is secure and gives small business owners confidence and its simplicity means that it doesn’t create a lot of admin for those introducing card payments to their business for the first time.
The activity that is currently live requires a team that consists of team leaders and brand ambassadors / demonstrators who have been hand selected during a lengthy and stringent process to be certain they all had the necessary experience of demonstrating technology based applications and proven track record for delivering to target on this type of activity.
Ben Christie, group account director at Kru Live commented, “like the majority of business we receive, Intuit came to us following a recommendation from a previous client. Having already developed the creative and the idea behind the introduction of this new payment system the brand needed a staffing partner that could offer advice on the ideas for the pilot and campaign ahead. Our promotional teams have the right experience of engaging with customers with this type of new and innovative product. Having successfully implemented a 4000+ staffing-day campaign in 2012 for a highly technical product we have a huge pool of staff available to offer to this type of activity and we were excited to be given the opportunity to work with a new brand that is sure to be a huge success in the UK.”
Amber Hayward, senior marketing manager from Intuit, who has been responsible for the introduction of Intuit Pay in the UK said, “we wanted an agency with a reputation for high quality delivery in the UK with experience and understanding of the local market as well as a team experienced in promoting and demonstrating technology based products, I am very pleased to have been introduced to Kru Live who have been great in supporting and developing our ideas. The team’s we have worked with have been engaging, fun and well received. Both the agency and the staff have made the whole process an enjoyable and successful one.
The Intuit Pay system is a featured app on Appstore. It is free to download and the chip and pin reader, that is normally £99 to buy is available for £49 exc VAT. www.intuitpay.co.uk.
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