Kru Live’s ‘Staffing Collective’ expands Global membership

Originally formed in 2013 by UK agency, Kru Live, The Staffing Collective is a collaboration of best in class agencies worldwide; agencies that specialise in event implementation, staffing and entertainment.

Following a lengthy selection process the group now has members appointed in 32 countries. When selected each member agrees to work to the same high standards of service and the group grows together using initiatives like best-practice knowledge sharing and team exchange programmes.

Recently adding partner agencies in Dubai, Portugal, Netherlands, USA and Belgium The Staffing Collective is able to offer clients a seamless solution to implement events, roadshows and activations worldwide, whether consumer or B2B.

Tom Eatenton, CEO of the Staffing Collective and Kru Live comments – ‘The Staffing Collective has grown considerably this year through both a demand from UK clients as well as other member agencies needing worldwide implementation for their local clients. Our member agency in Spain for example needed advice on activating in Italy so we made this happen.

The idea for The Staffing Collective came after lengthy conversations at Kru around the idea of setting up bricks-and-mortar offices internationally. We decided that the best solution for our clients was to select agencies in each territory that were already established, well-networked and work to the same high standards that we do here in the UK. With a single, familiar point of contact in our London office to coordinate all requirements with local agencies ‘The Staffing Collective’ is now an immediate go-to solution for many of our clients’.

The Staffing Collective has just completed the second Taylor Swift tour with Keds and is currently implementing a tour for Salesforce at every U2 concert worldwide on behalf of a client in the USA; there are also planned activations in France, Sweden, Denmark and the USA for UK clients in 2016.