Kru Talent International opens for business
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Expert staffing agency Kru Live has announced the launch of a sister agency Kru Talent International. The new business, which will focus on the supply of a range of performance artists and acts to the brand experience and live events sector will be managed by talent specialist Adam West. Adam’s remit will be to assign and manage live acts and performers to UK and International events.
Adam has moved to his new role from The Box club in Soho. For The Box he headed up production, looking after all bookings for performers at one of London’s most renowned cabaret nightclubs. The Box has established a reputation for polished performers of all types including variety acts, visual comics and risqué dancers.
Adam saw great potential in establishing a new talent agency alongside Kru Live, the staffing specialist agency that has worked on campaigns for a number of leading brands and their agencies. He comments: “The opportunity to come here and develop a new agency in support of Kru Live was one that I couldn’t turn down. Through Kru’s successes in the industry we already know that there is a great opportunity for a Talent agency that applies the same rigorous selection process to acts it provides to events as Kru Live does as a staff specialist for brand campaigns”
Kru Live’s managing director Tom Eatenton welcomed Adam when announcing the new business “At Kru we have always known that there is a strong need for brands and events to make an extra impact using truly talented performers. As few can surpass Adam’s depth of knowledge in working with Talent it was an easy decision to make to start Kru Talent International with him at the helm.”
Kru Live has been enjoying a busy Summer with a raft of new business including staffing activities of for Mastercard at the British Open for agency Octagon and a large nationwide sampling campaign for High Street retailer Greggs, via Havas-owned agency Euro RSCG.
Kru Live is shortlisted for Staff Performance of the Year at the FM&BE awards for its work for RBS and NatWest with agency M&C Saatchi Sports and Entertainment.
“The launch of Talent caps a brilliant year of growth for Kru that has seen us work on a number of campaigns both at home and overseas”, says Tom.
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