Lipton and iD embark on sampling campaign
Posted by
With the help of experiential agency iD, Ice tea makers, Lipton is transforming key pedestrian zones and parking bays, with a series of pop-up ‘parklets’, offering fun alternatives to the drab street furniture that adorns London pavements. The parklets feature branded chill out zones, with comfortable seating areas and a bespoke bar, serving ice cold Lipton Peach Ice Tea.
Miniature samples are given out via a team of brand ambassadors with a clear mission to deliver the ‘perfect serve’-and quench the thirst of Londoners, whilst they take some well-deserved time out.
Mixologist, Alex McKechnie worked with Lipton to develop a complementary garnish that enhances the prominent flavours found in a refreshing Lipton Ice Tea. The ‘perfect serve’ contains Lipton Peach Ice Tea, a wheel of orange and lemon, lots of ice and a sprig of sage – presented in a branded cup with a paper straw.
The parklet will be hitting key points around London, including Camden,Covent Garden, Kings Cross and Spitalfields.
The sampling experience is part of an integrated campaign from Lipton, helping Londoners break free from their routine and get more from their city.
