Lola helps London Wasps add box office appeal
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Promotional girls and guys from Lola have been working for London Wasps for the whole of April, actively promoting two major rugby games.
The first promotion was to increase interest and attendance at ‘The Stinger’: London Wasps vs Gloucester. This English Premiership event on 19th April was a great family day out with a live performance by LittleMix. The London Wasps won 38-30! Throughout the campaign, Lola’s promo team have been distributing flyers in various locations including Marylebone, Canary Wharf, Bank, Twickenham, Clapham as well as High Wycombe – London Wasps’ home ground in Buckinghamshire.
Promotional staff were also encouraging people to sign up for a competition and raising awareness for the club’s season ticket sales.
On Saturday the team of 8 promo staff from Lola created a lot of buzz in front of the Twickenham Stadium as thousands of spectators were arriving. Rugby fans also enjoyed other promotional activities such as free face painting, Wasps merchandise give-aways and the performances of stilt walkers and break-dancers.
Promotional staff from Lola are currently helping to promote ‘The Road to Cardiff’ Challenge Cup semi-final between London Wasps and Bath Rugby on 27th April.
