On Monday 3rd July, Lucozade Energy launched their biggest nationwide sampling campaign to date. The campaign, backed by a £20m brand investment, will distribute up to 4 million mini cans across the UK. To support the campaign, Lucozade Energy teamed up with Deliveroo to offer millions of delicious rewards, ensuring that “Winning Never Tasted So Good”!
LRS approached The Big Kick Group to apply their partnership expertise and engage an exciting food brand to amplify the sampling campaign. The Big Kick secured the perfect partner in Deliveroo, who have provided a truly massive prize fund worth over £18 million.
Lucozade brand ambassadors based at high footfall areas across the nation have been distributing Orange and Original samples. Each recipient is guaranteed £5 of Deliveroo credit, with the added chance to win thousands of prizes.