M launches Isleworth HQ with Boris Johnson

Boris Johnson, Mayor of London, has opened the global headquarters of international creative, marketing and communications agency M in Old Isleworth, West London.

M also took the opportunity to launch its new subsidiary, M­‐Resonance, which has been established with Daniel Ritterband, specialising in reputation management. Daniel was formerly campaign director for the Mayor and Director of Marketing & 2012 Communications at City Hall.

M is the latest innovative company to choose a strategic location on the A4 corridor that sits between Heathrow Airport and the historic economic powerhouse of Central London, joining a dynamic local economy that boasts blue-­chip international corporations such as GlaxoSmithKline, BSkyB, Cisco, Apple, Sony Ericsson, AOL and Adobe.

The Mayor of London, Boris Johnson, said: “Astonishing things are happening at all points of London’s compass and M­-is will bring incredible creativity, as well as some of the finest minds in marketing and communications, to Isleworth. Their new office is opening during a time of extraordinary growth in our city and they will be well placed to capitalise on the wealth of economic opportunity that should offer. I wish them the very best of luck and am sure their confident brand of innovation and expertise will be of great gain to this part of the capital.”

M’s arrival has also been welcomed by local businesses in the area that are seeing the benefits of company staff using the local amenities.

Jim Curley, managing director for M said: “Our new global headquarters pave the way for an exciting future and will allow us to continue to expand as a company. The location is perfect for us and for our international clients who benefit from our close proximity to Heathrow airport. M’s growth proves creative agencies don’t need to be in Soho or east London to be successful. As Boris says, the whole of London has a lot to offer and, for us, that is here in this wonderful old London hamlet.”

Pictures: Top – M’s Directors line up with the Mayor, Bottom – Fieldmarketing.com’s Frank Wainwright with Boris Johnson

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