Greenwich brewer Meantime have opened Britain’s smallest craft beer bar in Greenwich named the ‘Make Time for It’.
The bar, which measures just 6ft by 8ft – smaller than the perimeter of a snooker table – has space to accommodate just two people at a time.
Entry is free and members of the public can pre-book a time slot or simply turn up on the day to experience the bar. Guests will be treated to a free beer of their choice whilst inside the bar, where they can also enjoy the specially bespoke crafted items on display which were specially produced to create the ideal watering hole. Visitors will also walk away with a bespoke personalised bottle of Pale Ale.
The Make Time for It is situated on Peninsula Square in North Greenwich, the perfect spot for gig-goers heading to the O2 or passers-by to enjoy a refreshing beer. Doors opened on the 21st October 2016.
The Meantime ‘Make Time for It’ bar has been designed in collaboration with six of the country’s finest craftspeople as part of the ‘Make Time For It’ campaign. The bar offers the public an opportunity to take a break from busy life and digital distractions – mobile phones will be handed over to the resident landlord – encouraging patrons to take time together over the nation’s favourite drink.
Rich Myers, marketing director of Meantime Brewing Company, says: “The ‘Make Time For It’ campaign was designed to highlight the importance of time, the fifth ingredient in ours beers, as well as celebrate the best of British craft from across the country. The bar was designed to help create the perfect drinking environment – a space to appreciate craft in a variety of forms and the perfect spot to spend time catching up with a mate over a beer. We’re also exploring the idea of sending the bar on tour around the country, made possible by the fact that it fits comfortably in a Transit van!”
The bar itself features wallpaper that has been designed by Marion Parola and Yvonne Elliott of Bespoke Atelier in Glasgow, while all the pint glasses on display have been hand blown by James Adlington of Bristol Blue Glass who have been making exclusive glassware for over 25 years. While enjoying a pint, customers will be seated on a unique bar stool created from recycled brewing waste by furniture designer Liam Hopkins of Lazerian, based in Manchester.
Those visiting the bar can bask in the glow of a bespoke neon installation created in Leeds by Julia Bickerstaff of Neoncraft. Even the landlord of the country’s smallest boozer will don a specially designed waistcoat, handmade by iconic Brighton tailor, Gresham Blake. A gilded mirror pub sign adds the finishing touch, created by leading London sign writer Ged Palmer.
London Lager and London Pale Ale will be pouring alongside six limited edition Make Time For It beers, which were each brewed in collaboration with six craftspeople.
Hope & Glory are handling the PR behind the activation.