Mim-Mim set for intu shopper tour
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intu, the leading owner and manager of prime regional shopping centres in the UK, is bringing big bunny Mim-Mim, star of the popular animated CBeebies series, Kate & Mim-Mim to its centres for a big bunny bonanza. Starting on 31st March at intu Milton Keynes, Mim-Mim will tour 14 intu branded centres throughout the Easter period.
Roger Binks, customer experience director of intu, said: “As the UK’s only national shopping centre brand, intu is able to work with leading children’s entertainment names such as CBeebies, to give their most popular shows and characters a truly national presence. Our powerful brand enables us to collaborate and deliver activities to surprise and delight our loyal customers.”
Over half the UK population visits an intu centre every year and at Easter, intu’s family friendly environments provide the perfect place to entertain children. This year’s Easter campaign which will feature a meet and greet with Mim-Mim himself, fun activities, goodies including a CBeebies activity booklet, and a competition with the chance to win exclusive prizes such as a brand new DVD release and an extra special Mim-Mim plush.
Members of intu’s Kids Club will receive a free Kate & Mim-Mim ‘Funny Bunny Friend’ sampler DVD when presenting their membership card or when signing up. Over 14,000 customers are members of an intu Kids Club which offers benefits such as invitations to exclusive events and new members joining this Easter will also receive a Mim-Mim goody bag.
Children will also be able to visit intu.co.uk to play interactive games such as ‘Pop! Pop! Peaches and get ready for their centre visit. Free meet and greet tickets will also be available to book online and a limited number of additional free tickets will be available in centre on the day.
Roger Binks added: “intu’s omni-channel offer extends far beyond shopping; it also provides our brand partners the opportunity to engage through our digital channels to build excitement and provide a genuinely immersive experience that begins before the customer even enters an intu centre. And, by providing our customers with compelling experiences in centre, we give customers a reason to visit more often, for longer, in turn helping businesses to flourish.”
Easter tour dates:
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Date: |
Centre: |
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Tuesday 31st March |
intu Milton Keynes |
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Wednesday 1st April |
intu Chapelfield |
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Wednesday 1st April |
intu Uxbridge |
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Thursday 2nd April |
intu Bromley |
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Friday 3rd April – Good Friday |
intu Watford |
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Tuesday 7th April |
intu Merry Hill |
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Wednesday 8th April |
intu Potteries |
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Wednesday 8th April |
intu Trafford Centre |
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Thursday 9th April |
intu Derby |
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Thursday 9th April |
intu Braehead |
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Friday 10th April |
intu Eldon Square |
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Tuesday 14th April |
intu Metro Centre |
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Wednesday 15th April |
intu Broadmarch |
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Friday 17th April |
intu Lakeside |
