Miroma Ventures purchases Brandspace assets
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Miroma Ventures, the media investment vehicle, has acquired assets of Brandspace, the experiential space and brand engagement business.
In a move away from core media, the acquisition diversifies Miroma Ventures’ portfolio, providing impact with experiential marketing space in high footfall, long dwell-time destinations across the UK. The media investment division, with a combined turnover of £150m, will be looking to expand upon sites acquired out of administration, which currently include a range of retail, sport and leisure venues. They also include retail kiosks and merchandising units in a portfolio of shopping centres around the country.
Marc Boyan, chief executive of Miroma Ventures comments: “The acquisition of key Brandspace assets provides us with valuable opportunities for the brands we work with and continues the sustained growth of our portfolio. Combining the existing knowledge and experience at Brandspace with the breadth and depth of our media expertise, we look forward to creating fresh and exciting customer experiences.”
Michelle de Young, MD of Brandspace adds: “When I was appointed MD of Brandspace just four months ago, the big task was to secure the long term future of the business. Miroma Ventures is the perfect partner, providing high-level expertise and direct access to big brand clients from a global network.”
Miroma Ventures’ investment portfolio includes the likes of media barter company Miroma International, Miroma Leisure, Outdoor Plus, BuyNowMedia.com, Totally Media, WhoWhatWear, Pinterest, and Mercury Media Science.
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