Mobile Technik and i2i Marketing embark on Transformers roadshow
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To promote its new range of Transformers toys and digital app, Hasbro kick-started its UK-wide experiential roadshow this weekend at Sunderland International Air Show, 24th–26th July, inviting consumers to get up close to the new Robots in Disguise toy range as well as an exclusive look at the brand new Deployer Minicons.
The pop-up trailer, which is branded in line with the new Transformers: Robots in Disguise animation airing on Cartoon Network also invites people inside for plenty of opportunities to scan an exclusive app code and earn points to play on the new Robots in Disguise digital game.
Delivered in partnership with experiential agency i2i Marketing, the roadshow will shortly be popping up in August at Carfest North (31st July –2nd August), Bristol International Balloon Fiesta (6th-9th August), Birmingham Rotunda Square (14th-16th August) and Carfest South (28th-30h August).
Lucinda Taylor, account manager at i2i Marketing said:
“We were thrilled with the tremendous success of the Transformers roadshow last summer which was rolled out to promote the release of Transformers: Age of Extinction. But this year, we have concentrated on keeping the focus on the fantastic new Robots in Disguise toy range and the unique scanning app – we look forward to welcoming our audience inside!”
