Momentum appointed for Asda events

Momentum UK, has been appointed as Asda’s instore event partner, to develop and execute customer retailtainment experiences across its UK stores.

Momentum UK will be responsible for enhancing Asda’s key commercial trading occasions by creating retail events that capture the imagination of Asda’s customers, and compliment its position as the UK’s best value supermarket.

Now being appointed in this new role, they will also be tasked with ensuring the programme of events deliver a proven commercial return and are strategically aligned to the objectives of Asda’s brand partners, as well as using their own digital and social platforms to promote events to their customers.

“We’re really pleased to be working with Momentum and believe together we can deliver some great retailtainment for our customers” Steph Hughes, head of events marketing at Asda said.

Allan Cobb, managing director, Momentum UK, commented: “Asda has a reputation for making the shopping experience fun and engaging when it comes to celebrating major events like Mother’s Day, Easter and Halloween. We’re really looking forward to repaying the faith shown in our appointment by delivering unforgettable experiences for Asda’s shoppers over the next year.”