Momentum Instore merchandisers help Sainsbury’s in Ely get green light

Momentum Instore has provided merchandising support for the opening of Sainsbury’s new store in Ely, Cambridgeshire.

The store, which is located in a conservation area, features strong environmental credentials. It is Sainsbury’s 100th store with natural refrigerant and its lighting scheme uses only LED, long life or low energy lighting.

Momentum Instore provided up to 41 merchandisers per day, who worked a total of 505 shifts to complete the project over the course of 23 days. This included ticket prep support and pre-launch and post-launch support. The agency was responsible for merchandising across all areas of the store covering all disciplines.

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