Momentum Instore undertakes further Health Lottery installation

Following a successful project to help launch the new Health Lottery equipment into stores around the UK last Autumn, Momentum Instore has now been appointed by the organisation to provide additional installation support.

The installation project includes installing external signs and poster frames into approximately 9,490 stores. As part of the original launch project Momentum Instore set up a bespoke Estate Management system within 24 hours for The Health Lottery. This enabled them to mailshot 17,000 retailers highlighting the available POS so that they could choose which items they would like. This system will now be used to provide The Health Lottery with campaign updates, live reports and photography and ongoing management reports.

Steph Gleave, sales and marketing director at Momentum Instore, said: “It’s always exciting to win new projects but we’re particularly pleased about this one. Not only does it mean that The Health Lottery was pleased with our work on the launch but also that we get to continue to work with the great team there.”