Monster Energy joins forces with Call of Duty

Monster Energy is once again teaming up with Activision Publishing, Inc’s blockbuster Call of Duty franchise to offer fans across EMEA Double XP in the highly-anticipated Call of Duty: Black Ops III Zombies mode, ‘Shadows of Evil’, which hits shelves worldwide on November 6. This is the first time ever for a promotion of this nature to run across Europe, the Middle East and Africa.

For the first time ever via an on-pack promotion, the Monster Energy partnership allows gamers to earn double experience points (known as XP – gaming currency) in Zombies, giving Monster Energy fans a special opportunity to earn Zombies Double XP by purchasing Monster Energy products. In a first for the Call of Duty® franchise the Zombies mode in Black Ops III features its own XP progression system for fans – adding greater depth and more re-playability to the Zombies gameplay players have come to expect.

The promotion will run from 30th October 2015 – 31st March 2016 on single cans of Monster Energy, giving Call of Duty fans 15 minutes of Double XP. Multipack cans, available in the UK, France, Germany and Spain, will give fans the ability to use up to 30 minutes of Double XP per day. Each can will have a unique code under the ring pull, with a guaranteed win every time, which can be redeemed until the promotion ends.

Branded cans, featuring artwork from Call of Duty: Black Ops III, will be available in 30 countries and retailers will be supported with POS material including dump bins and case stackers to help increase visibility in-store.

A Monster Energy spokesman said, “We are very excited to be working with Call of Duty again, and look forward to delivering our most successful partnership yet. We will be giving even more Monster and Call of Duty fans the opportunity for an even better gaming experience”