Premium spirits and wine company Pernod Ricard UK has today announced the appointment of MRM Meteorite following a five way pitch to create digital engagement and e-crm programmes across its entire portfolio of brands in the UK.
Pernod Ricard UK has tasked MRM Meteorite to develop data driven communications and digital experiences across all of Pernod Ricard’s spirit and wine brands. These include Absolut Vodka, Chivas Regal, Brancott Estate, Havana Club, Jacobs Creek, Malibu and Jameson amongst many others.
Pernod Ricard UK manages some of the most popular alcoholic drinks brands in the UK and in the last two years has significantly invested in its capabilities to develop digital communications.
Sille Opstrup, head of digital for Pernod Ricard UK, said: “MRM Meteorite impressed us with their ability to distil our brand’s rich provenance into actionable insight that will increase engagement with our customers. They showed us how we can make the most of our technical infrastructure and the data we have and we’re looking forward to applying their skills across our relationship programmes.”
Matt Conner, managing partner, MRM Meteorite added: “Winning this opportunity to deepen the relationship with consumers across so many iconic brands is a dream brief for us; we are looking forward to bringing greater integration to the digital engagement programmes for each of them.”
The pitch process was managed directly by Pernod Ricard UK with the help of the Incorporated Society of British Advertisers (ISBA).