MSQ Partners and LDF launch Flipside campaign

The UK’s largest independent provider of finance to small business, LDF, has appointed MSQ Partners to launch its multi-channel brand campaign following a competitive four way pitch.

MSQ were tasked with delivering a brand positioning that resonates with customers and employees. This involved developing a clear tone of voice across all platforms, as well as a well-articulated value proposition and accompanying creative.

MSQ’s customer acquisition company, Stack, and its digital and marketing agency twentysix, collaborated to develop the creative campaign, which will adopt a test and learn methodology to ensure the continual optimisation of the campaign in real time throughout 2017 and 2018.

The digitally-led Welcome to the flipside campaign covers all touchpoints of the customer journey, from banner digital display, search, social, webpages, data collection to a CRM nurture programme. Using a simple, clear and consistent creative, the campaign takes everyday problems that business owners face and transforms them into possibilities in the flipside world by showing how decision making can be flexible and fast.

Peter Alderson, CEO, LDF, said: “MSQ has demonstrated a really strong grasp of our business and how our customers engage with our offering. We were delighted with their strategic media approach and look forward to seeing the positive results this campaign will bring.”

Ben Stephens, CEO, Stack, said: “We are very excited to be working with LDF. This campaign provides a significant opportunity for LDF and we are looking forward to being part of their future success.”

Peter Reid, CEO MSQ, added “The LDF campaign is yet another example of the power of our multi-disciplinary approach that has made us the fastest growing independent group in the UK.”