GPJ was briefed to create a presence enabling IBM to introduce their creative and design division, IBM iX, to the world’s leading creatives and marketers. Taking design inspiration from the Cannes’ famous beach front setting, the IBM iX cabana invites the audience to interact with each other, and with Watson.
Panel sessions hosted within the environment encourage visitors to have frank conversations about their biggest business challenges and the latest trends including The Future of Advertising, AI and Blockchain, whilst engaging exhibits including Watson Beats showcase IBM Watson Innovation.
To amplify the IBM iX presence and sessions to the annual gathering of creatives, GPJ designed a range of social media and out of home communications, including a bespoke digital screen animation for the main Palais entrance. The addition of an after hours party ensures there will be plenty of time to have fun – and continue their open conversations.
“Cannes Lions is a celebration of inspirational people, innovative experiences and creative ideas and GPJ has ensured that the IBM iX presence at the festival reflects exactly the same values” says Andrew Todd, VP Strategy and Planning, Communications supporting IBM WorldWide, GPJ.