Nākd launch edible OOH campaign
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Nākd, the wholefood snacking brand, launched their new “Find Your Fave” ad campaign featuring a large edible billboard as its centrepiece. The campaign, created by Nakd’s retained media agency independent shop Total Media, OOH communications agency Posterscope, experiential agency psLIVE and creative agency Yolk, showcases Nakd’s range of wholefood alternative snacks and invites consumers to discover the world of Nakd for themselves.
Displaying 16 different Nākd varieties, people passing the billboard, located at Westfield Shepherd’s Bush, were encouraged to reach out and grab one of 16 different snacks to find their favourite Nākd healthy treat from the 7th to the 15th of September
Fiona Martins, account director at Total Media said: “We wanted to create a memorable and impactful campaign which captures the attention of our time-poor audience who are looking for a healthy, convenient snacking solution.
These hardworking consumers don’t want to be preached to and through the edible billboard execution, we’re able to provide them with the chance to explore the breadth of the fantastic product range, be part of the wholefood revolution and Find Your Fave. We’re incredibly excited to be a part of this journey with Nakd and help give their consumers something of value and welcome new fans into the world of Nakd!”
The 5mX2m billboard activity was amplified across social media using video activation and competition incentives using NBF’s social agency, MEC. Additional media activity supporting the Find Your Fave campaign includes press, underground and digital display, all planned and bought by Total Media.
Marina Love, marketing director at Natural Balance Foods, said of the campaign: ‘We’re focused on the wholefood revolution, improving lives by encouraging more people to eat wholefoods more often. We have run successful awareness and trial campaigns previously, however this year we wanted to get more people – existing and new fans – involved in our campaign; surprising and delighting them as they discover our extensive range of yummy flavours.’
