Natural Insight, a leader in enterprise cloud and mobile applications for retail merchandising and workforce management, announced today that Rhoddy Marketing Group has signed on as a new client. The Toronto-based marketing firm is known for creating memorable brand experiences for its clients such as Tim Hortons, WestJet, Volvo and Facebook. From consumer events to grassroots outreach programs, Rhoddy relies on Natural Insight to manage and deploy its workforce across Canada.
“Our business has been growing exponentially over the past decade and we needed a robust technology platform to manage our workforce,” said Craig Belcher, General Manager of Rhoddy. “Natural Insight’s cloud-based platform is intuitive and comprehensive, and easy to scale as we grow and hire. We’ve embarked on a true partnership that has been a natural collaboration since day one. The Natural Insight team acts on our feedback and is always open to enhancing the tool to meet our company’s needs.”
Rhoddy leverages Natural Insight to enhance communication between field and office staff, schedule assignments, send instructions, oversee project completion, collect and analyze field data for both experiential marketing, sales and merchandising activities.
“We’re excited to streamline all of Rhoddy’s workforce management needs so they can focus on what they truly love to do, which is helping top brands connect with their loyal fans,” said Stefan Midford, CEO of Natural Insight. “We’re confident Rhoddy will find our platform to provide the data and transparency they need to keep their business running efficiently.”
Natural Insight is the enterprise platform for delivering perfect execution through enhanced staff communication, on-demand staff scheduling, integrated timekeeping, project management and Reveal Analytics. With its mobile WorkTrak app, the company enables workers to be more productive, anywhere at anytime, creating a seamless field data collection experience. Benefits to companies include cloud-based technology that can be set-up in just days, robust reporting tools and a dedicated account manager for personalized customer support.
With over 33 million assignments managed, Natural Insight has collected in-store execution information on behalf of hundreds of brands in over 120,000 stores across North America and around the word. Natural Insight is quickly becoming the industry’s largest visual verification platform with more than 1 million photos captured and verified monthly.