Network Rail Gets Set for Summer with Blackjack

Network Rail, with help from Blackjack Promotions, is spreading the spirit of summer amongst commuters and tourists across the capital with a series of exciting experiential events. The ‘Get Set For Summer’ campaign kicks off today at London’s Liverpool Street station, and includes a colourful line-up of live retail shows, music and giveaways.

Last week Blackjack provided Brazilian dancers and a steel band to entertain passengers as they passed through Victoria Station as part of the same campaign.

Promotional staff have been in place at both locations to dish out goody bags with samples and money off vouchers from station retailers.

Participating retailers at Liverpool Street this week include Lush, Fitness First, Moshi Moshi, Boots, Whistlestop & The Tanning Shop. The campaign is part of a wider drive to promote Network Rail’s London stations as thriving retail destinations.

Last summer Network Rail carried out a similar exercise at London Waterloo.

Said Sally Alington, managing director at Blackjack Promotions, “The sun may not be shining quite as much as we’d all like so far this summer, but the Get Set For Summer campaign is certainly injecting some summer spirit into the capital. The campaign was really well received at London Victoria last week, with more than 20,000goody bags handed out. This week we’ll bring a similar buzz to London Liverpool Street station. We are delighted to be a part of promoting Network Rail stations as great destinations for some retail therapy.”