Accessibility continues to remain at the forefront of The O2’s development when it comes to making a difference at the world’s most popular venue for music, entertainment and leisure; and now, The O2 is backing the Hidden Disabilities Sunflower Lanyard Scheme to further improve the experience of visitors with hidden disabilities.
The scheme, originally launched at airports and adopted by supermarkets, looks to help those that may have hidden disabilities to discreetly access support and communicate without the need to explain. The initiative will be implemented across the whole of The O2 and will enable staff to offer additional information, support and understanding to those who visit The O2 whether that may be for an event in the arena, shopping at ICON Outlet, a climb Up at The O2 and more.
Adam Wilson, Head of Customer Experience, The O2 said “We’re really proud of the changes that we’re making here at The O2 to enhance accessibility but also to improve the customer experience of those that may have a hidden disability to enjoy their experience just as much as everyone else.”
The backing of the Hidden Disabilities scheme comes as a continued effort by The O2 to implement Good Vibes All Round, an initiative that launched last year and encourages a shift in focus and behavioural change in relation to sustainability, accessibility, charity and community from employees, customers, fans, brand partners and tenants at The O2.