Old Speckled Hen goes on a pop up tour
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Old Speckled Hen, the leading premium ale brand in the UK, is set to kick off the Easter festivities early, rewarding its loyal fans and intriguing the nation with the launch of an exciting new ‘Hunt for a Hen’ campaign.
The new Hunt for a Hen travelling bar is a fully functioning bar which pitched up at three secret locations in the UK throughout March (Bury St Edmunds at the Nutshell, Birmingham’s Bullring and Manchester’s Urban Food Fest) before reaching its final secret destination in London over the Easter weekend, with clues to its location posted on social media throughout. Real ale fans who found the bar were rewarded with a free half pint of Old Speckled Hen in exchange for a social media post using the dedicated #huntforahen hashtag.
Destination clues throughout the campaign period were shared by the brand’s biggest fan, Old Speckled Henry, on Twitter (@SpeckledHenry) and the Old Speckled Hen Facebook page. And he’s keeping fans and followers guessing right up to the long Easter weekend, with thousands responding to his clues to the London destination.
A high impact on-pack promotion will also run in conjunction with the campaign across select Old Speckled Hen pint, 500ml and multipack retail formats, offering customers the chance to win up to £1,000 in cash and thousands of prizes drawn weekly from 7 March to 13 April 2015.
Chris Houlton, managing director for Greene King Brewing & Brands, said: “The Hunt for a Hen initiative is a fantastic piece of theatre and a chance for us to really engage beer lovers during a key seasonal time for premium ale. Old Speckled Hen has a great reputation for quirky initiatives and by running an experiential campaign we hope to reward our loyal fans, as well as find new ones.”
Chris added: “We are keeping the four secret locations under our hats for now but it is safe to say we are clocking up the miles to remind everyone why Old Speckled Hen is the UK’s premium ale.”
Old Speckled Hen launched in 1979 to celebrate the 50th anniversary of British car factory MG, since then Old Speckled Hen has grown into the UK’s number one premium ale brand with the range now including Old Golden Hen, Old Hoppy Hen, Old Crafty Hen and Old Nutty Hen.
Popcorn PR is activating the campaign for Greene King.
