Omnicom’s welcome shows how to take Time Out
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Omnicom Media Group UK welcomes media agencies PHD and OMD UK to Bankside with a special Southwark edition of Time Out London magazine for all OMG staff at Bankside.
The bespoke, hyper-local edition of Time Out London written by Time Out’s branded content team features interviews with OMG staff, their local recommendations as well as a guest editor’s note from Dan Clays, OMG UK CEO. The magazine has been produced by Time Out and the cover artwork has been illustrated by renowned artist Chris Martin.
‘Time Out London: The Southwark Edit’ features first-person interviews with OMG staff including Sean Betts, OMG UK Mental Health advocate and head of OMG UK’s mental health committee, talking about the importance of mental fitness with advice on how to practice it.
The rest of the edition follows the much-loved Time Out London format with four dedicated sections; Neighbourhood Guide, Things to Do, Food, Drink – plus What’s the Buzz, an additional feature talking about the Buzz Card. Each section highlights some of the best things to do around OMG’s Bankside offices and is supplemented by pull quotes from OMG staff sharing some of their favourite haunts and top tips.
OMG UK has also welcomed PHD and OMD UK through a series of Digital OOH activations across South East London at the major commuting train stations and outside the Bankside offices. The Digital OOH was displayed on seven motion screens at London Bridge station, two D6 panels at Blackfriars station and 24 D6 panels at Waterloo station.
The partnership between OMG UK and Time Out has been managed by the OMG UK Investment team. The OOH was created by OMG UK’s inhouse design team, implemented by OMGDOOH and booked through Talon Outdoor. The media owner for the OOH sites is JC Decaux.
Lawrence Horne, MD EMEA, Time Out commented: “We’re very proud of the bespoke Southwark special edition of Time Out we’ve created for OMG UK staff, mirroring the well-known and much-loved Time Out London format. Time Out’s mission is to help people go out better in cities around the world and on this occasion, we’ve done exactly that for our friends at OMG UK at a hyper-local level. We’re used to working with the OMG team on multi-channel campaigns for clients that want to leverage Time Out’s iconic brand and unique content to connect with our desirable, hard to reach audience so we enjoyed the opportunity to create a very personal, tailored campaign for the team themselves.”
Dan Clays, CEO at Omnicom Media Group, added: ““This move represents the future for OMG UK and is entirely designed to enable the agencies to continue their success. For the first time we will have all our agencies housed under one roof, with their own very distinctive spaces across Bankside, providing clients and agencies with access to all OMG UK capabilities in one location to further enhance their propositions. The move to Bankside will be a brilliant opportunity to connect and collaborate with the wider Omnicom agency talent in new exciting ways.”
“To welcome PHD and OMD UK to Bankside, we wanted to mark the occasion with some exciting and engaging activity. The partnership with Time Out was the perfect opportunity for us to inform those new to the area about their new office location whilst also being creative and fun.”
PHD moves into Bankside on 10th March, while OMD UK will move in on 17th March.
