Oreo launches its first ever flavour mobile with the help of Joey Essex
On Friday 26th August 2016 celebrity Oreo fan, Joey Essex, launched the new Oreo Flavour Mobile on London’s Southbank. Designed to celebrate the launch of new Mint and limited edition Strawberry Cheesecake Oreo, the Oreo Flavour Mobile will travel across the country this autumn bringing a little bit of wonder to the everyday and making the ordinary extraordinary with its Oreo recipes, samples of the Oreo flavours range and a kaleidoscopic interactive experience.
Joey was the first to experience the cookie’s specially designed Flavour Mobile and sample the range of Oreo flavours. In addition to samples of the new flavours, he also tried out the Flavour Mobile’s recipe randomiser which dispenses treats made from the two newest flavours; Oreo Rocky Road, Cool Mint Oreo Cookie Balls, Oreo Strawberry Mousse Cake, and Oreo Mint Tarts.
Joey comments; “I love Oreo cookies, there’s always a packet on the go in my house. My favourite at the moment is definitely the new limited Strawberry Cheesecake flavour, so when I was given the chance to be the first person to try out the new Flavour Mobile, I couldn’t say no. You should definitely keep an eye out for it – it’s great fun.”
Helen Potter, senior brand manager, Oreo adds; “We’re really excited to launch the Oreo Flavour Mobile where the world of Oreo flavours, including new Mint and limited edition Strawberry Cheesecake flavours, will be brought to life for everyone to enjoy in seven major cities across the country.”
The Oreo Flavour Mobile will visit seven cities and three festivals across the country this autumn including London, Cardiff, Bath, Birmingham, Manchester, Liverpool, Leeds and Newcastle, as well as Bestival, SouthWestFour and House of Common festivals.