Perfect Shelf technology announced

Dassault Systèmes has announced the launch of a new solution for Consumer Packaged Goods (CPG) and Retail companies called “Perfect Shelf.”

“Perfect Shelf” leverages advanced 3D modeling and visualization to provide realistic views of retail aisles including shelves, fixtures, products, lighting and promotional materials – allowing the shopping experience design process to take place significantly faster, with greater extent and flexibility and at lower cost. By modeling virtual shelves and stocking them with realistic 3D product representations built from 2D pictures, brands and retailers can efficiently design shelf layouts, experience them with the eyes of consumers, and augment shelves with real-time business indicators.

Dassault Systèmes’ “Perfect Shelf” industry solution experience incorporates, and connects digitally, many business scenarios in the areas of Category Management and Space Planning such as new packaging introduction, category assessment, consumer decision trees, in context assortments review, adjacencies and sales materials. Also, it quickly adapts shelving plans to store specifics and then helps store employees execute plans correctly

The system is designed so that shoppers in every store can find what they want, when they want it – and do so quickly and easily.

“Now thanks to our 3DEXPERIENCE platform, CPG brand manufacturers and retailers can imagine and quickly deliver superior shopping experiences that simultaneously reconcile consumer’s perspective, business objectives and operations excellence,” said Monica Menghini, executive vice president, Industry and Marketing, Dassault Systèmes. “It will transform the way they innovate and collaborate, for and with consumers, in both mature and developing markets”.

“Perfect Shelf” helps CPG brands demonstrate their knowledge of the category and recommend shelving scenarios that enhance both their brand and the retailer’s category revenue. Retailers enhance the consumer’s shopping experience through optimized operational excellence and shelf compliancy and significantly improve their ability to execute re-sets quickly and scale category adjustments.