Pets at Home shares the secret of success with new brand
Posted by
Claire Gavin, who joined Pets at Home as its head of private brands and innovation four years ago, is guest speaker at the event. She will detail how, in an already overcrowded market, a small team of retail, brand and pet specialists brought to life the idea of a shop-in-shop concept to deliver and launch a market leading, compelling new brand and store experience, designed especially for dogs and their highly engaged owners.
Claire leads the creative direction and category development for food, treats and accessories both in own label and private brands at Pets at Home. Her previous experience has been gained across a number of high profile senior trading roles in home living, fresh food, health & beauty, FMCG and gifting categories gained from the supermarket retailer Safeway, the high street retailer Bhs and the out-of-town discount retailer Matalan.
Scott Hadden, chair of CIM Cheshire, said “We are thrilled that Claire is coming to speak for us. Claire is a Fellow of CIM and maintains an active role, guest speaking at events and mentoring up and coming product marketers. The presentation will be of interest to agencies, client-side companies, students and marketing professionals and all are welcome.”
For more information or to book go to www.cim.co.uk/68796 or call 01628 427340 during office hours.
