A talent attraction campaign with a specially-shot seven-minute science fiction film is at the heart of a bold rebrand by Ph.Creative. To better reflect its status as the fastest growing employer brand agency in the UK, the business has redeveloped its website, www.ph-creative.com, to attract new talent to join its growing team rather than attracting clients. With the new strapline “Defenders of Happiness”, and a new rainbow inspired logo, the firm is also using the campaign to demonstrate the creative approach to recruitment marketing that it provides to clients such as BT, Virgin Media, RBS and Telefonica.
The “Human Codec” film, crafted by Ph.Creative’s film production sister company, Reckless Kid, is followed by a cinematic culture quiz which asks if candidates can see the future, and which tells a story aimed at attracting account directors in the UK and USA to cater for the growing client roster at the company’s offices in Liverpool, London and New York. As well as the film and website, the campaign is supported by an intriguing Instagram collage, Facebook Live Photo activity and video adverts.
Ph.Creative CEO Bryan Adams comments, “The new website refresh puts the focus on finding great talent to join the business, rather than looking for new clients. We firmly believe that by the time a prospective client views us online they will know what we do and will already be considering our services, so we wanted to put something creative front and centre to show them the quality of the work we deliver day in, day out. It made sense to do this by running a campaign to find great staff which at the same time shows clients very clearly what we can do.”
Creative director Stefan Shaw added, “We’ve won a raft of new accounts across Europe and the USA in recent months. We need to recruit the best people to maintain our high standards of delivery and to continue our development, hence taking this approach. All we’re really doing is prioritising our employer brand. With the stories and people we have to showcase, it will definitely prove to be effective at also helping us attract new customers”
In addition to the rebrand, Ph.Creative has expanded its Liverpool head office with a new studio and additional staff, and has added to staff levels in London and New York. An office in San Diego will open early in 2018.