The Philippines Department of Tourism (PDOT) London has teamed up with experiential marketing and staffing agency Ambient in partnership with JC Decaux to launch a week-‐long experiential campaign at Canary Wharf.
The campaign aims to promote the Philippines as a top of mind tourist destination in Southeast Asia as well as create greater awareness of the brand “It’s more fun in the Philippines.” The activation kicks off on 31st July and provides consumers with a chance to explore the beauty of the Philippines through a number of engaging and immersive activations, such as virtual reality tours, photo opportunities, live music, cultural dances and food sampling of Filipino “dirty ice cream” and other snacks.
“We have done Station Domination before and it proved to be successful. Now, we are taking over Canary Wharf to target corporate city workers and we hope to bring our “fun” brand to this rather serious environment. We have prepared an array of enjoyable activities to attract new clients and most importantly, great packages to the Philippines prepared by our partners Hayes and Jarvis, Selective Asia and Premier Holidays,” said Mr. Gerry O. Panga, PDOT London Tourism Ataché