Set in an English garden, it launched on Monday 1st July and is open throughout the summer until 31stAugust.
As well as big screens, a range of garden games will also be available for visitors to compete in with their friends – including mini tennis, corn hole and garden Jenga.
Special pop-up bars will be serving Pimm’s, with Pimm’s Pops ice pops also on offer.
The garden, features stripey deckchairs, picnic benches, flower garlands and a photo-ready flower wall on an English lawn, and will be showing other sporting events as well as Wimbledon thought the summer months.
Lizzy Forster, Pimms’s senior brand manager, Europe, says “If there are two things that we love during the summer, it’s watching sport with a PIMM’S in hand. For those who couldn’t be courtside at Wimbledon this year, The Pimm’s Garden will serve up all the tennis action alongside the best of summer sport – or is just the perfect spot to relax in the sun. It’s Pimms’S O’Clock all summer long!”
The Pimm’s Garden is located at Flat Iron Square, 64 Southwark St, London SE1 1RU. It is free to enter throughout the summer, and will be available on a first come, first served basis.