Artistic event-making and placemaking agency Produce UK has appointed Neil Mortimer, ex-head of production at Cake Group (HSE Cake), to the newly created role of head of event-making. The role has been created to handle the breadth of brand and production work flowing through the agency, alongside the fast-growing placemaking arm of the business.
Mortimer has previously worked on campaigns including the live-streamed gig over the Atlantic as part of the #flightdecks campaign for Virgin Atlantic and EE’s involvement at Glastonbury in 2015 and 2016. He also led a series of launch events for Rihanna and River Island, and continues to be deeply involved in the development of innovations in location-based technology and real time marketing data.
Mortimer said, head of event-making at Produce UK comments: “I’m delighted to be joining an incredibly creative, agile and award-winning team. I’m on a mission to quantify the effects of experiential. At the centre of which must be compelling live experiences that require ambitious minds and ground-breaking creative.”
Catherine Borowski, managing director at Produce UK said, adds: “We have ambitious plans here at Produce and Neil is the perfect fit to help us fulfil our aspirations. His combination of industry experience and technological insight, combined with his clear commercial nous and creativity made him our number one candidate. We’re looking forward to an exciting year in 2017.”