Promohire partnered up with Mission Media to deliver three Belvedere branded Tuk Tuks for Belvedere’s latest activation. Complete with Belvedere’s brand livery, the colourful promotional vehicles shuttled guests around the Soho area throughout London Fashion Week to ensure editors and fashion show-goers got to their destination on time. The Tuk Tuk’s also enabled them to find time to visit Café Belvedere to fuel and re-charge with an espresso martini!
The drop-in pop-up was open during London Fashion Week, providing both style and substance for the ultimate fashion crowd, shoppers and vodka connoisseurs alike. Belvedere in Italian translates to ‘beautiful to see’ and inspired by this concept the brand brought to life Café Belvedere; a premium, industrial style coffee shop, serving only the ultimate espresso martini.
Promohire’s production and installation teams delivered the required high spec finish when transforming the three vehicles for the brand and the logistics team ensured the three vehicles were in the right place at the right time over the 5-day activation. Promohire also managed the storage of the Tuk Tuk’s in central London when they were not being used as well as providing the drivers.