PROPERCORN pops up in London

As part of their £1million summer campaign, which has already seen them paint buses, billboards and bikes in their distinctive popcorn pattern, PROPERCORN unveiled interactive installations in key locations in Brixton and Shoreditch at the beginning of July.

Whilst PROPERCORN’s team created the distinctive popcorn pattern, the brand has drawn on the experience of set designer and art director, Rachel Thomas, to bring these spaces to life. Positioned at the forefront of the UK Design scene, Rachel’s sets use illusion, perspective and scale to bring PROPERCORN’s colourful pattern to life and create an interactive space in which consumers can experience the brand and sample their popcorn.

“We are very proud to have designed and developed the original creative concept in-house”, explains 31-year-old PROPERCORN co-founder, Cassandra Stavrou.

From the outset, we wanted the pattern to take centre stage rather than the pack. We’ve worked to increase brand awareness, not through repeated slogans or messaging, but through a simple, eye-catching visual which reflects our vibrant popcorn brand”

Each site transforms urban spaces into free vibrant hubs of social activity. Each space features a free catapult vending machine allowing passers-by to catch a pack of popcorn and over the period, visitors can try their hand at screen-printing or have their nails painted and illustrated in PROPERCORN’s colours and patterns.