Purity partners with Chinese agency Verve

Brand experience and staffing agency, Purity, has announced a partnership with the leading Chinese event marketing specialist, Verve International, in an alliance that will strengthen Purity’s offering across Asia.  The move is in response to Purity and Verve’s increasing international work and comes just 9 months after the agency opened an office in New York.

With offices in Shanghai and Hong Kong, Verve International is ideally placed to service clients across Asia including China, Japan, Singapore, India and Thailand where the agency has an enviable client list that includes Budweiser, HSBC, Martini, BMW, F1 and MINI.  The partnership will see Purity and Verve share commercial opportunities, best practice and new initiatives.

Purity has already worked alongside Verve on a campaign for Aeroflot to promote the brand’s sponsorship of Manchester United in 2014. Both agencies were appointed by agency-client ignition Havas Sports & Entertainment to work on a global campaign that started at Heathrow before visiting Frankfurt airport and then onto Shanghai and Tokyo. Since then Purity and Verve have successfully collaborated on a number of other initiatives.

Commenting for Purity, Managing Director, Rob Quinn, said, “This is a very exciting time for us and we are delighted to be partnering with Verve International.  Both agencies share a common ethos and culture and are committed to providing the very best in quality and professionalism to clients. At Purity we have developed and implemented an increasing number of international campaigns over the past 18 months and this alliance will help us to rapidly grow our global projects in the new year.”

Founder of Verve International, Jordan Campbell, said, “In a  relatively short space of time, Verve International has established itself as one of the leading agencies, not only in China, but across the region and we use our expertise and understanding of the distinctive Asian culture to deliver first class events and staff for clients. We work closely with a number of blue-chip Western brands who are looking to take their product or service to Eastern consumers.  The alliance with Purity will fortify this offering for both of our agencies and most importantly for our clients.”

Quinn summed up, “Our move into the US last year and the Asian alliance with Verve International gives us a sound footing in key global markets but we will be looking to further extend our international network throughout the year and hope to make new announcements shortly.”