Sense has promoted account director Kelda Reddrop to head up its staffing arm, Real People.
In her new role as staffing director, Reddrop will oversee all aspects of Real People, including the recruitment, training and management of brand ambassadors.
Answering consumers’ growing demands for authenticity and credibility from brands, Sense launched Real People in 2016 to strategically search, select, train and manage key personnel to run its live brand activations.
“Brand ambassadors are key to the success of our activations, and we take a unique approach to sourcing the right people,” said Reddrop. “We seek out people who can do more than just represent the brand. We look for individuals with the same values to ensure they can fully embody the brand and connect with consumers on a deeper level.”
Reddrop joined Sense from JCDecaux in 2009 as Account Manager. She progressed to Account Director, and has gained considerable experience working across campaigns for a range of leading brands including Müller, Timberland, London Luton Airport and Warburtons.
“I’m really looking forward to this exciting new role”, she said. “As well as overseeing the development of Real People and making sure it is supporting Sense’s core values and those of the brands we work with, I will be bridging the gap between our account handling and production teams to ensure faultless execution of campaigns for clients.”
Commenting on the appointment, Sense Managing Director Nick Adams said: “We’re delighted to promote Kelda to Real People Staffing Director. Her thorough knowledge of Sense processes and values, together with her vast experience working with our clients and a deep understanding of Real People’s team will be a great asset in the development of the division going forward.”