Rory McIlroy and Boris Johnson tee off from Santander’s Thames pontoon
Posted by
A project conceived by brand sponsorship and activation specialist Barnett Fletcher and planned with Dan Sherwood, head of sponsorship, Santander came to life on the Thames yesterday in conjunction with event and brand experience agency Ear to the Ground and PR firm Sidhu & Simon Communications.
The event, timed just ahead of a world consumer banking launch for Santander 123 and also just prior to the 2014 Ryder Cup. The event saw world number one golfer Rory McIlroy as well as London Mayor Boris Johnson, teeing off at targets from a pontoon on the river, accompanied by press photographers, whilst consumers were engaged bankside with fun on the spot competitions and a putting attraction to try. Visitors were also able to have green screen photos taken with the golfing superstar.
The fully integrated PR stunt also saw 3 Santander customers with instant holidays as Rory McIlroy aimed to hit continent targets for prize winner targets. Media that were engaged live with the event included Talksport.
The event coincided with a new advertising campaign from Santander that launched yesterday including TV, press, outdoor and online adverts.
There was also a charity shoot out that raised money for Rory’s self-named foundation and children’s charity NSPCC. This challenge saw Rory hitting the target as many times as possible in two minutes, raising a total of £13,000.
