Roust celebrates a record haul of medals at the Vodka Masters Awards.
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Roust, the world’s second largest vodka producer has announced a series of award wins and the Vodka Masters Awards.
Russian Standard has scooped Gold medals across the Super Premium Category for its Gold and Platinum premium range, while Żubrówka, the original Bison grass vodka, picked up Master status in the Premium category.
For a brand to achieve Master status it must receive a score of over 90% from all six judges. Żubrówka was the only vodka brand, from over 10 entrants, to be awarded Master medals in the 2016 Vodka Masters.
Russian Standard Vodka once again proved its commitment to quality by winning gold medals in honour of its ultra clean and smooth taste.
Roust’s achievements in the Vodka Masters Awards come after a busy year in the UK with continued marketing activity driving visibility of its vodka brands, including a large scale brand activation for Russian Standard at this year’s Edinburgh Fringe Festival which saw its experiential platform come to life across 3 major venues with over 50,000 consumers enjoying delicious Russian Mule cocktails.
Żubrówka has successfully partnered with Notion Magazine and Cosmopolitan and recently unveiled a new innovative Żubrówka Bison Grass bottle for international markets and global travel retail. The new bottle design is a transformation that aims to enhance the quality.
